Craftwork Branding

Craftwork is a creative studio specialising in architecture art and design, founded by Mehrnoosh Khadivi it is underpinned by it's strong principles; the value of rigorous research, collaborative process, craftsmanship and the importance of intelligent thinking. We created an animated identity system that reflects these principals with the cog-like 'O' and 'C', the simple device creates an effective sense of pace and forward motion. With a stripped back monochrome colour palette throughout all the creative assets it allows the studios work to sit centre stage.